Ellen DeGeneres is swaddling babies in love with new lifestyle brand

Ellen DeGeneres is known for her positive vibes, awesome dance moves, and recently, for her expanding design skills.

The talk show host started her own fashion brand, ED, in 2015 selling adult wardrobe staples, accessories, home goods and later, shoes. Now she has extended her lifestyle domain to include baby gear as well.

 

love with new lifestyle brand
Published August 03, 2017 Fox News
Ellen DeGeneres expands her lifestyle brand to include baby clothes and furniture.
Ellen DeGeneres expands her lifestyle brand to include baby clothes and furniture. (Reuters)
Ellen DeGeneres is known for her positive vibes, awesome dance moves, and recently, for her expanding design skills.

The talk show host started her own fashion brand, ED, in 2015 selling adult wardrobe staples, accessories, home goods and later, shoes. Now she has extended her lifestyle domain to include baby gear as well.

In a collaboration with Bed Bath & Beyond’s Buybuy Baby, the star created adorable outfits, bibs, furniture and other accessories, all with a positive message.

DeGeneres wanted to make sure each baby was swaddled in comfort and love – literally – as several of the items found in her collection have the word “love” printed on it, syncing up with her adult line, which has the word printed on every sole of her ED footwear.

BLAKE LIVELY AND RACHEL BILSON JUST WORE $40 JEANS

She’s focused on the comfort and functionality of her offerings, she says of her brand, which became available for purchase this week:

Source:http://www.foxnews.com/lifestyle/2017/08/03/ellen-degeneres-is-swaddling-babies-in-love-with-new-lifestyle-brand.html

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